patching...
Welcome back, Patch Blogger!

MTV's 'Jersey Shore' Brings Profits to Toms River Businesses, Despite Reputation

While many locals turn their nose up at MTV's "Jersey Shore," it has been a blessing for some Toms River businesses.

 

Tonight, the fist-pumping antics of MTV’s “Jersey Shore” will return for its fifth season, which leaves some Toms River natives and officials rolling their eyes. For local businesses the tanned and toned cast frequents while filming, however, the hit show means a surge in profits.

“In a time when we're struggling, it brought families back to the shore,” said Tony Rivoli, owner of Rivoli’s Italian and Seafood Restaurant on Fischer Boulevard. He said his establishment has become “the unofficial restaurant of the ‘Jersey Shore’” since it first appeared on the show in season three.

“The phone didn’t stop ringing,” he said of the day after Rivoli’s appeared on the “Jersey Shore." “It was so busy, we ran out of food.”

Rivoli’s only seats 110 people, he said, but after it was featured on the show, he had to hire an additional 13 servers that summer to handle the rush.

Jagged Edge Salon, also on Fischer Boulevard, is the barbershop the Situation, Pauly D, Vinny, and Ronnie patronize while filming in Seaside. O.J., a long time employee at the salon, said they have had a “massive amount of customers” come in after seeing the business on the show.

“People come in and ask for the ‘Pauly D’ blowout,” said O.J. When the cast comes to the shop, he said they make appointments like any other customer, and the rest of the salon is still operating.

“It’s not like they’re P-Diddy,” he said. Overall, O.J. said neither he nor any of the employees at Jagged Edge had any complaints about being on the show, and cited it as a beneficial opportunity for their business.

“My only complaint is I haven’t gotten my spot as a member of the cast yet,” he joked.

Mike Loundy, a member of the Seaside Business Improvement District and the MTV liaison for Seaside Heights said Seaside Height’s revenue was up 20 percent after the first season aired.

“We attribute all of that to the exposure the show has created,” he said. He also said there were only four film permits before the show aired in 2009, now, Seaside Heights has 30 film permits. So, the show is causing other projects to film in the area as well. 

In regards to Toms River, he noted that the crew collectively spends 6,000 hotel nights over the course of shooting, and many of them are spent in Toms River’s Holiday Inn and Howard Johnson.

Besides this, he said the crew, which is about 125 people strong, would eat meals and shop in the areas where they are filming. That means if the cast is filming at Rivoli’s that night, the crew is staying in Toms River hotels, and patronizing the shops and restaurants in the area.   

On top of this, he noted that because fans and crew must travel through Toms River to get to Seaside Heights, they are spending money at gas stations and convenience stores along the way.

“The fans and everyone affiliated has to get here from somewhere,” Loundy said.

Even with the increase in exposure, many Toms River locals still scoff at the show because of its portrayal of the Jersey Shore and Italian Americans.

Rivoli said some business owners, who were approached by the show as prospective filming locations in the first season, refused to let them shoot at their establishments. After seeing the success it has brought to other local businesses, they are now eating their words.

“These are good kids,” he said, “People need to realize, reality shows are reality only to a point.”

J. Mark Mutter, town clerk for Tom’s River, even rolled his eyes at the mention of the “Jersey Shore.” However, he couldn’t deny the positive impact it’s had on local business.

“I’ll say this, from my observation and in my travels around New Jersey, it has definitely put Toms River on the map,” he said.

“We’re not involved in the content,” Loundy said on the reproach for the show,  “We’re just folks happy to have someone filming here.”

About this column: A local's perspective on MTV's Jersey Shore. Related Topics: Jersey Shore, MTV, and filming in seaside

g

7:06 pm on Thursday, January 5, 2012

Who cares about the riots on the Seaside Heights boardwalk every night in the summer as long as you make your profit right

Reply
Comment_arrow

Da Brickz

7:36 pm on Thursday, January 5, 2012

That's Seaside Heights problem

Comment_arrow

LA RUE

9:22 am on Friday, January 6, 2012

You couldn't have said it better.

Pat S.

8:48 pm on Thursday, January 5, 2012

Obviously, some people are making money, but they don't care how it impacts the area. Seaside puts on its blinders when $ is involved. The dollar is more important than its (and neighboring towns) residents.

Reply
Comment_arrow

LA RUE

9:23 am on Friday, January 6, 2012

Money,money,money...To hell with our reputation...You said it!

Comment_arrow

jaime

9:53 am on Friday, January 6, 2012

you all complain about the Benny's but why do you think the taxes in the aria are so low. if it wasn't for them we would be paying high taxes. as for the show its a good thing for all the local businesses who have locals working for them if not they would not have a job. DON'T HATE THE PLAYER HATE THE GAME!!!!! I DID THE SAME THING WHEN I LIVED UP NORTH AND CAME DOWN HERE THE HAG OUT AND GOD KNOWS I TURNED OUT JUST FINE

Laci

9:56 pm on Thursday, January 5, 2012

The locals have been in Rivoli's maybe once and that's it. As far as Jagged Edge Salon, there's a place down on Fischer Blvd that for $8.00 dollars will fix that $25.00 haircut.

Reply
Comment_arrow

piney 53

11:45 pm on Thursday, January 5, 2012

My family members get their hair cut at the Jagged Edge, we do not even watch the show. They have never paid $25.00 for a haircut, as far as having to get it fixed it has never happened!!! The people who work there are all very nice. Why should they or any else turn down any business in this economy?

Ken

11:37 pm on Thursday, January 5, 2012

Sure Seaside had more people come in because of the show, but look at the type it brought in. Riots and the boardwalk even had to be CLOSED because of fights. Is this the type of people seaside wants? Well of course they do as long as they have money to spend. Definitely not a family resort any more by far and probably never will be again.

I can understand about people rolling their eyes when they hear the name even mentioned. Look at this group. It is basically all about getting drunk, getting into fights, being arrested and sleeping with as many strangers as possible and each other. Any parent who lets their children even watch this should be ashamed of themselves. Do they really consider this group role models, if they do than they are pretty pathetic themselves.

Luckily I do not live in Seaside, but I also don't wan their type or the type they bring in to come to Toms River either.

Reply

Sean Conneamhe

4:00 am on Friday, January 6, 2012

"The love of money is the root of all evil."

Reply

Steve Domanski

4:31 am on Friday, January 6, 2012

If it bothers you "don't go to these stores".Summer down here is 3 months.9 months of the year left.Let the summer people suport them.No locals go there.If they make it they make it.People complain....but someone is going there year round !!!

Reply

.

6:50 am on Friday, January 6, 2012

Rivoli's is the worst place around. He needs all of the business he can get, no matter how he gets it.

Reply
Comment_arrow

Billabong

7:28 am on Friday, January 6, 2012

Rivoli said his establishment has become “the unofficial restaurant of the ‘Jersey Shore’” since it first appeared on the show in season three. It's a perfect match - both are big and blustery but severely lack in good taste.

“These are good kids,” Rivoli said, “People need to realize, reality shows are reality only to a point.” One day, I hope my kids are "good" enough to get arrested for aggravated assault and disorderly conduct. Dare to dream!

Comment_arrow

LA RUE

9:30 am on Friday, January 6, 2012

And the reason for the comment is???? The topic is "The Jersey Shore show's impact on the area.Not business bashing.

George M. Lobman

7:25 am on Friday, January 6, 2012

Rivoli's has always been a good place to get a huge meal and at a good price. Quality is best at home but no one goes away from "R's" hungry! The show is stupid and a money maker! and the "Shore" Seaside Heights has been having the problem we are seeing now for 35 years. Each year it gets worse and has had nothing to do with the effect of the show. Think back to when the orange and yellow hair started and I will bet you see the fights started at the same time!

Reply
Comment_arrow

Martin

7:57 am on Friday, January 6, 2012

Only now the fights involve guns and drugs.

Shore Skeptic

7:54 am on Friday, January 6, 2012

It's not just in Seaside, the whole country is going to hell in a hand-basket. "Jersey Shore" is only part of the problem. Poor parenting is the real culprit. When you rely on our school systems and the boob tube to raise your kids, this is the result you get.

Reply

1stcav

8:10 am on Friday, January 6, 2012

Lets face it there is NOTHING positive about the "Jersey Shore " crew other than laughing at them and what they stand for " Dumb & Dumber " young adults who lost there way & pasted up college for ????? ( stupid 15 min's of fame ).If Tony R got four more patrons , good for him , he needs them as Quantity doesn't out do quality..ever !

Reply
Comment_arrow

karen v

1:40 pm on Friday, August 10, 2012

Absolutely agree !! Who cares about portion when food stinks....

Reynolds

8:28 am on Friday, January 6, 2012

I read recently that the cast is having difficulty getting people to hire them for "public appearances" because the public is tired of them and their popularity is waning. We can only hope. In five years, there will be a magazine cover entitled "Where Are They Now?" about the cast of Jersey Shore. They will be bankrupt and doing public appearances at local supermarkets.

Reply
Comment_arrow

BN

11:34 am on Friday, January 6, 2012

Anyone who didn’t see this coming is just plain oblivious. I mean really, has ANY alumni of MTV "reality" programming ever made it big? They wind up in jail, penniless, or dead. The "normal" cast members usually go on to successful careers in their respective fields of college study. With Jersey Shore, ALL the cast members are violent, belligerent drunks who have ZERO post-secondary education, and are notorious for living a lifestyle filled with lavish excess. They think that they are set for life, when in reality their cash cow is out of milk. I seriously doubt any one of them is investing their earnings wisely or considering a career that does not involve posing, drinking, fighting, or fornicating.

Mattie

8:35 am on Friday, January 6, 2012

Rivoli's, the place: Very dark, dated and cramped. The Food; "Ok" - nothing to write home about, especially if you're from a true Italian home.
As for the Jersey Shore cast eating and hanging out there- I wouldn't even want to sit on the same chair or booth as those skanks... not without protection anyway.

Reply

LA RUE

9:39 am on Friday, January 6, 2012

Thank you people. All but one or two writers can see this for what it is, an the impact it has on a community. You have restored my faith in the number of logical thinking people.

Reply

Greg

10:04 am on Friday, January 6, 2012

This is one of the reasons why the world is the way it is. Profits over morals. Money over God. It's so sad. <><

Reply

Ivan Stinger

10:09 am on Friday, January 6, 2012

How much is Sleaside and TR paying for the added cops and courts to control and process the garbage the show attracts to the community versus small business profitability?

HoJos and Holiday Inn aren't saving those individual locations... those are corporate entities so the revenue goes back to corporate. Maybe a few residents get to hang onto their housekeeping positions but that's about the extent.

A Toms River native and current resident, the only TR people I know that watch the show and are fans are those that are either NOT from TR or town transplants.

Toms River is a big town with city problems but the town looks the other way, "Not my problem." Only going to get worse so purchase your helmets now. Shame but with increased population comes more garbage. And now we're allowing the publicizing of "Hey, come visit us, fellow garbage people."

Reply

BN

11:42 am on Friday, January 6, 2012

I took a walk on the boardwalk a few weeks ago. I passed a bar that had the infamous "Snookie's Chair" visible through the window. Half the letters were missing. It kinda says alot. Much like the out-dated and sun-bleached t-shirts available for $1 at the end of the season.

Reply

Paul E Taylor Jr

12:45 pm on Friday, January 6, 2012

Being born and raised in Toms River and my family roots go back to 1690, I can say that most of the transplants have been the cause of most of the problems here. Every summer it gets worse. Now this show of misfit over sex morons make it even worse. Seaside was bad enough in the 70's and 80's, now I wouldnt even want to be there during the day. Crime has gone way up. Do you know it takes Seaside 3 hours every night to clean up the boardwalk from all the litter as well as the beach? They may bring in the revenue, but there are huge expenses involved too. I just say BENNIES GO HOME AND STAY THERE!!!!!!!!!!!!!!!!

Reply

Shelly

3:39 pm on Friday, January 6, 2012

The retailers in Toms River are happy now that business is up due to the Jersey Shore Crew but once they stop filming this "pig fest" and they are gone for good, that's when Toms River and Seaside are going to feel it. There are so many families that used to come to this area for the summer and they stopped coming because of the dangerous atmosphere on the boardwalk. Those renters are gone for good! And as for Tony at Rivoli's, it still amazes me that people eat there. I guess when you don't know good food, it doesn't matter where you have dinner.

Reply
Comment_arrow

LA RUE

4:50 pm on Friday, January 6, 2012

Once again...This blog is not about the food or drink at any restaurant, it's about the effects that the Jersey Shore show's influence has on the community. Better yet, why mention the name of "Tony" at Rivoli's. Sounds to me like you have a personal vendetta aganist at the restaurant and it's owner.Think before you write.But I'm sure that all the 5 star restaurants in Toms River that you attend, thank you for your support.

Comment_arrow

karen v

1:46 pm on Friday, August 10, 2012

Not for anything but SSH has been going down WAY before Jersey Shore cast got there !! We should take a look there in the winter time and see what really goes on, not pretty !! Stupid Homeowners will rent to anyone in the winter, and I do mean ANYONE !! UGH !!

SouthernBelle

9:24 pm on Friday, January 6, 2012

IT IS OF GREAT CONCERN TO ME THAT MOST DO MISS THE POINT. "JERSEY SHORE" BROUGHT OUT WHAT HAD ALREADY BEEN A PROBLEM IN SEASIDE. "DRUGS" "WELFARE", IN THAT ORDER. SEASIDE IS A WINTER HAVEN FOR THE CRAP THAT THE TOWN HAS GOING ON, AND THE LEADERS, POLICE, AND WHOMEVER ELSE (IN MY EDUCATED OPINION), ARE HARBORING THE "DRUGSTERS". SOME PEOPLE HAVE REPORTED SEEING POLICE GIVING DRUGGIE DEALERS SLAP ON WRIST, INSTEAD OF HAVING THEM EVICTED AND THEN RUN OUT OF TOWN. OWENERS TOO, WHOM I HAVE HEARD SAY, "THEY NEED TO GET THE RENT" AND DON'T CARE HOW THEY GET IT OR THEY WILL LOSE THEIR PROPERTIES. ALSO, CONDO OWNERS, (AND THERE ARE LOTS OF THEM NOW) RENT TO JUST ABOUT ANYONE. HOW CAN THE TOWN KEEP UP? THE REMARK CONCERNING "THE CLEANING UP EVERY NIGHT" OF BOARDWALK AND BEACH IS DEFINATELY OVERSTATED. IT'S TRUE AT CERTAIN TIMES OF THE YEAR, BUT CERTAINLY NOT "EVERY NIGHT FOR 3 HOURS". THE REVENUE THE TOWN ENJOYS, DOES NOT HELP THE OWNERS OUT. THE TAXES ARE WAY TOO HIGH, THE NEWLY BUILT CONDOS. ARE NOT BEING PURCHASED, THE ELECTRIC AND WATER ARE STUPENDOUS. THIS TOWN MAKES A FORTUNE, AND DOES NOT GIVE BACK TO IT'S PEOPLE. SOME OF US WHO HAVE FRIENDS AND RELATIVES HERE WHO OWN, ARE SICK AND TIRED OF THE POLICE AND LEADERS WHO ARE LETTING THE DRUG PEOPLE OFF REALLY EASY. I HAVE GRANDKIDS, AND WOULD NEVER PUT THEM IN DANGER, AND JUST TO LET THOSE OF YOU WHO DON'T KNOW, IT'S MORE SAFE THAN MOST PLACES, DAY AND/OR NIGHT, BECAUSE THE POLICE WHO DO THEIR JOBS, ARE OUT THERE.

Reply
Comment_arrow

Ken

10:08 pm on Friday, January 6, 2012

Did you really need to use all CAPS like what you had to say was any more important than whatever anyone else said?????

Comment_arrow

Marynary

10:56 am on Saturday, January 7, 2012

POLICE, AND WHOMEVER ELSE (IN MY EDUCATED OPINION),

Ummm, Ok.

just me

10:15 pm on Friday, January 6, 2012

This article sounds to me like an attempt at validating the continuation of "Jersey Shore" here in Ocean County. Why not spread the wealth in .. say ... Point Pleasant?? Belmar??? LBI ??? ...WHAT, nobody wants it there?? But, what about the economic boon??? I'm tired of the antics that this show brings, I'm embarrassed to admit that I live in Toms River. I've checked into hotels in Chicago, New Orleans, Seattle, and as far as Alaska and I get the same question; "is it like the show "Jersey Shore?". Well, it didn't used to be but it seems it's becoming more and more like "Jersey Shore". When local's are asked to move their table in the midst of their meal at a Fischer Blvd restaurant because the Jersey Shore cast showed up and wanted "their table", well .... we know who really matters. Obviously it's not the year round patrons. People! Let's get our priorities in order and stop putting these punk bullies on a pedestal. They are rude, crude, and lewd. End of story.

Reply

Laci

11:14 pm on Friday, January 6, 2012

La Rue is the new marymary on the (blog) block.

Reply
Comment_arrow

LA RUE

8:17 am on Saturday, January 7, 2012

Thank you Laci, Out of all the comments given on the blog, you mentioned me. Thanks again.

Comment_arrow

Marynary

10:54 am on Saturday, January 7, 2012

Ha ha ha Laci. Good one but since La Rue has not once said anything about having a neighbor who was related to a person from Hoboken who had an aunt who lived next door to Snookie.....It probably is not marymary.

SouthernBelle

11:47 pm on Friday, January 6, 2012

NO, CAPS AREN'T NEEDED FOR THE PURPOSE OF THE POST. EASIER TO SEE FOR THE BLINDER PEOPLE WHO READ POSTS.. PLEASE DON'T BE ANGRY OR OFFENDED. BUT IF YOU WANT TO BE, I CAN'T HELP YOU.
THERE WAS ONCE A POST THAT THE FBI SHOULD BE CALLED IN TO "CLEAN UP THE TOWN" WHOMEVER THE MONITOR WAS, THEY STOPPED THE POSTING ON THIS SUBJECT. THINK THIS WILL HAPPEN AGAIN? INSTEAD OF ALL THE BASHING AND BEING PERMISSIVE ABOUT ALLOWING THE DRUGGIES IN TOWN, AND THE WELFARE PROBLEM PPLE (DRUGGIES), NOT ALL THE WELFARE PPLE, IT'S THE ONLY WAY FOR THE TOWN TO BE CONSIDERED A FAMILY ORIENTED PLACE TO GO AGAIN. ALTHOUGH, THERE WERE PLENTY OF FAMILIES ON BOARDWALK AND BEACH LAST SUMMER, AMONG THE ROTTEN RATS, AND THE MINORITIES COMING IN TO RUIN THE TOWN. AND, THERE WERE A FEW DRUG RAIDS, I HEAR, BUT, DON'T KNOW IF IT HELPED. ALSO, SOME SHOOTINGS THAT ARE NOT PUBLICIZED. YES, GET THE FBI IN TO GO BLOCK BY BLOCK AND RID THE TOWN OF THE SCURGE. AND THE LEADERS OR POLICE WHO ARE INVOLVED. FOR THE GOOD POLICE WHO WORK HARD TO KEEP ORDER AND LOOK TO HELP THE TOWN KEEP SAFE, THEY SHOULD BE COMMENDED. SEASIDE TOWN HALL CAN USE SOME CHANGES IN ATTITUDE ALSO. CRIME IS RUNNING RAMPANT ALL OVER THE STATE. TR AND SSH & SURROUNDING AREAS HAVEN'T GOT AN IOTA OF THE PROBLEMS OF OTHER TOWNS IN NJ.

Reply
Comment_arrow

Project Bluebeam

6:45 pm on Saturday, January 7, 2012

Please use the CTRL and the + button to magnify your screen. All caps is rude and unacceptable behavior in an internet forum. I for one have already reported your posts. I'm sure others will do the same.

I B buggin

11:26 pm on Saturday, January 7, 2012

Using all caps gives the impression of yelling.....FYI

Reply

SouthernBelle

1:52 am on Sunday, January 8, 2012

FYI, ALL CAPS are easier to see. I've been using computers for well over 14 years, and I'm completely aware of that stupid made up idea that it means yelling. TO ME, IT DOES NOT. But if it makes you fools happy, go make reports, as children in school. I thought this post concerned "THE JERSEY SHORE" Program, and it's launching of huge profits to Toms River area, and how people feel about it. I guess Rose and Blue are worried about CAPS though. So everyone will know that you two know what ALL UPPER CASE MEANS TO DUMMIES. Unbelievable, okay kiddies, we won't yell. Idiots, just like the people you presume to be idiots and dummies. You're just like them. Actually, they're a little smarter. They're making a fortune. Selling books, selling perfumes, getting other gigs. It just amazes me that everyone actually believes that the towns are suffering in reputation because of them, when you have dummies that are worrying about my use of caps. THERE IS NOTHING WRONG WITH USING CAPS. DUMB AND DUMBER
I know how to magnify the screen. I PREFER TO SEE WHILE I'M READING WITHOUT MAGNIFICATION.
ANYONE WHO ACTUALLY GIVES A HOOT ABOUT MY USE OF CAPS NEEDS HELP! AND PRONTO!

Reply
Comment_arrow

Mattie

8:20 am on Sunday, January 8, 2012

Wow, perhaps you need to refresh your "southern belle" charm school lessons.....

Comment_arrow

BN

9:03 am on Monday, January 9, 2012

So Belle, what you're trying to tell us is that you are blind literally AND figuratively, right?

SouthernBelle

10:44 pm on Sunday, January 8, 2012

wELl, at leAST that madE me Laugh MATTIe....yes,, need to refresh, CHARm schOOL lessONs, ALONg witH my EDUCATED OPINion, which of course was an uneducated ranT. bUT TO ME, it's so foolish to get upset over the caps. THE SUBJECT MATTER, HOWEVER, IS OF GREAT IMPORTAINCE TO ME, and I really care that these young crazy TV gang (I don't like their antics anymore than anyone else does), are being blamed for something that is not their fault. It would be best for TR and SSH to be rid of them in a way, but they are just a small portion of the problems being experiened in the towns. HAVE A BALL KIds. I'm done for the moment. When someone wants to have serious discussions, I'll get the emails and come to check on what's happening. I was hoping this forum would shake someone into doing something to make things better in our communities. oh, my, i've forgotten, WHAt rhYMEs with La Rue? Hmmm, aah, umm, oh well........must be something a "SOUTHERN BELLE" wouldn't say. Have a peachy weachy day poopsies.

Reply
Comment_arrow

LA RUE

8:46 am on Monday, January 9, 2012

Please tell us your a child around12 years.Your vocabulary, teenage attitude, and writing abilities say and show just that..If that is the case, we all understand.

Mattie

8:39 am on Monday, January 9, 2012

^ THAT ^ could be one of our neighbors...... frightening, isn't it?

Reply

SouthernBelle

10:32 pm on Monday, January 9, 2012

Thank you...You make a nice pair. Follow each other on the forum. As I said, too bad no one is interested in the subject matter. I'm 12, and possibly, I'm your neighbor. BTW LaRue, your writing abilities are questionable as well. You just about make a sentence. You're brilliant, just ask me! I'll point out your grammatical errors if you like. You probably would not be able to write more than a sentence. As I said, this is more about silliness, not interest in community, or interest in taking action against those really responsible for the problems at TR & SSH.

Reply

kelly dubois

11:04 am on Wednesday, December 26, 2012

Toms river was already on the map. And we usually wiped ourselfs with the map after eating rivolis. Its like saying Nazi Germany got Poland in order. They ruined Toms River. 10 years ago a person with a north jersey accent in Tr was like a red boned man in a fine dining restaurant. Now they are crawling all over the place with their tomato stained fingers. And btw who cares about hotels? The holiday inn? It's like saying they boosted a local restaurant's revenue, and that restaurant is apple bees. I'm not rolling my eyes, I'm sticking my finger down my throat to puke. I'm just not sure if it's from the jersey shore ruining a decent place or from rivolis.can someone tell me where vodka sauce came from? Cause it wasn't Italy! "chalk that up!"

Reply

Leave a comment

 

The Toms River Patch
Valentine's Shopping Guide

See the full guide!

Patch Picks