Six Things That Could Make Main Street Great Again
Some ideas on how to SOS: Save Our (Main) Street. Part 1 of 2
I grew up in the Mapletree neighborhood - across from High School North - where, at the time, the coolest thing in walking distance was the Route 166 7-11. In high school, we'd pile into cars and leave the North parking lot for McDonalds, Wendys, or Dunkin Donuts.
Secretly, I always envied the kids from High School South kids who were in walking distance to all Main Street and Washington Street had to offer. For them, a weekend stroll was akin to wandering through Hill Valley from the Back to the Future movies, whereas I was surrounded by highways and endless rows of split-level houses.
Perhaps that's why when my wife and I were looking to buy a house in Toms River we barely looked in Silverton or the North Dover sections of town and found our dream home in a quiet cul-de-sac off Washington Street.
Each day, we jog past the country club, the waterfront, and through downtown. And while the library and courthouse still hold that "Hill Valley" feel, my heart grows sad as I run under the canopied sidewalks of Main Street.
The western side is still populated by banks and attorneys, but the eastern half has become dominated by vacant windows and "for lease" signs.
How did this happen? I'm sure there's some legitimate economic or partisan political reason why Main Street is failing. After all, we're constantly told that "main street" (lower case) is failing due to our national economic crisis.
Then again, I refuse to believe that we can't do something to save one of the few actual main streets in the suburban sprawl of our state. Face it, Brick, Manchester, Bayville and other towns would kill to have a true downtown amongst their mini-malls and jug-handles, and Middletown has tried for years to pass a vote to build one.
We need to take advantage of what we've got and make Main Street more Red Bank and Manasquan and less dead space. So here are the first three of six things that could be done to save Main Street:
6. Main Street needs a "Yestercades."
Have any of you been to this place in Red Bank or the similar pinball joint in Asbury Park? The new arcade model is this: pay a small fee per hour and tear up as many classic arcade and pinball games as you can without worrying about losing lives or quarters. The nostalgia factor of playing Mortal Kombat again is awesome, but what's better is the insurgence of youth it would bring to the downtown area. Where would they put it? How about the corner locale where the Java Joint once was (then wasn't), then was again (now isn't). Admit it, the downtown coffee house experiment has failed. A new epsiode of "Friends" hasn't been on television in a decade. It's time to use those big, beautiful corner windows to show off Ms. Pacman and Burger Time. I have a feeling Yestercades will make good money here and the influx of families and teens will help Washington Street's pizzeria and The Cookie Cab.
5. Cater to Runners
I'm extremely biased in this one, since I am an avid runner. However, there are hundreds of avid runners in the Toms River area as evidenced by the size of the Ocean Running Club and the turnout for the various 5k races held in town throughout the year. The problem is, as a runner, I have to travel to Sea Girt, Shrewsbury, or Freehold for a specialty running store that carries serious running shoes and gear. In addition to the scores of runners that would spend primo dollars there, this running specialty store would do well to establish a relationship with local coaches. My wife coaches track at a high school in Monmouth County. Each season, her team attends a "spike night" at the Shrewsbury running shop. For the cost of some pizzas, soda, and a student discount, the owners of that shop sell thousands of dollars in shoes and racing spikes in one night. Toms River has four high schools (not to mention middle schools and high schools from surrounding towns) that would certainly jump at the chance to give their support to a local business.
4. Join the Fro-Yo Revolution
Self-serve frozen yogurt is to modern shopping plazas what "Curves" was ten years ago: ubiquitous. I know of a half-dozen of these joints in Monmouth County alone. And what better way to service all of those hungry video-gamers and high school track stars that are flocking to Main Street than a modest storefront where you can top your frozen yogurt with any and everything imaginable and pay by the ounce? Yes, Rich's has a vice-like grip on the hearts of residents, but this town is big enough for two dessert giants. The fringe benefit of a Fro-yo place on Main Street: increased foot traffic. Imagine taking your best girl for a crumbled-Snickers-topped yogurt and then walking the strip as you eat. You pass Harold's and decide to buy a pair of old man church shoes or you guys get matching tattoos on a whim. The point is, people walking around eating yogurt are more likely to visit other stores ... if only we could fill the street up with some of those "other" stores now.
Join me next weekend as I tell you my top three ideas to revitalize Main Street. And, if anyone takes my advice and brings one of these businesses to the downtown, a 10% finders fee would be appreciated ... or free yogurt for life.
Andrea M. Sorensen
11:31 am on Sunday, September 30, 2012
I was one of the lucky people that went to South. It saddens me to see all the stores that have closed up. My husband and I go through downtown TR all the time, on our way to our daughter's in Beachwood. Very often, we talk about the need to do SOMETHING to bring the area back to life.
piney 53
12:15 pm on Sunday, September 30, 2012
Why don't you open up a running shop ?
Staceaface
1:07 pm on Sunday, September 30, 2012
aside from opening a business, what can the local downtown Toms River resident do? I'm all about it! What I would love is a coffee shop to be open late (Java Joint).
Local
1:13 pm on Sunday, September 30, 2012
Copy Red Bank, have a theater that attracts venues like ZZ Top, America, Chris Botti, etc. and then have different kinds of restaurants. Toms River even has edge over Red Bank in that it has better parking.
amy
2:06 pm on Sunday, September 30, 2012
Ask any business owner past and present...no parking..even business owners get tickets...ask workers downtown lunchtime you need service to get in and out in an hour..Capones only one successful at it..and prices at lunch...who would pay $8.00 for milkshake..thats what out of business ice cream shop charged..past Java Joint..terrible service..past mexican place terrible service..but pricing and parking issue and service key..
Joan
4:28 pm on Sunday, September 30, 2012
Would love to shop downtown or just stroll and window shop. Nothing there though but title companies, lawyers and businesses. Even Pt. Pleasant has better shopping. Where are the specialty foods,boutiques, and jewelry and quirky shops that would attract shoppers? there is nothing at night, so even if you do eat dinner out at the very few places , there is nowhere to go afterwards
chtulu2000
5:06 pm on Sunday, September 30, 2012
You need to entice the lawyers and other professionals into the old (now new) Observer Building with decent rent prices. That would free up many spots up and down Main Street for small stores and big ones...although in this economy, not much you can do to sustain a new business.
.
5:51 pm on Sunday, September 30, 2012
When I was young Main Street or "town" as we called it back then was booming. It was the only place to shop. There was no mall back then. Woolworths, Helene Lawrence, the drug store were the places to shop, going to the Community Theater to see a movie and of course going to Tommy's to name a few things from the past.
I am sure the writer of this article is way too young to remember any of this because back then, there was no high school North.
I doubt you can ever get back what we once had it Toms River
ray
6:11 pm on Sunday, September 30, 2012
Toms River is plagued by building owners who charge rents too hight for anyone to stay in business. Right now there isn't any real attraction for anyone to bother to come there. You can't even find a place to have dinner and a drink. Bush league and greed don't make for an attractive city.
1guy
6:45 pm on Sunday, September 30, 2012
I agree with you 100%, something has to be done with the Downtown area, it is something I'm so proud of and like said, its not something every town has. Its something we need to improve greatly and for someone that can afford to invest the time and money into taking the chance to make it happen, it could be a gold mine. Those are three great ideas, would love to hear about the other three.
ryan
7:30 pm on Sunday, September 30, 2012
Well I agree something must be done downtown, what we need to do is get rid of a lot of the lawyers , bail bonds and grandpa clothing stores, and get a very classy movie theater, Count Basie like theater, a few quality restaurants. I am starting a technology company and my long term goal is to open my offices in the upstairs in Java joint , and make the downstairs a technology lounge. Because coffee is still hot i.e. Starbucks which is in Red Bank. Finally I would say we need some big name stores, and a mix of local boutiques and and I think we would have a recipe for success.
Project Bluebeam
11:47 pm on Sunday, September 30, 2012
TR does NOT need another theater. Concerts can be held at the Pine Belt Arena or OCC.
It doesn't really matter anyway. With QE III on the way the dollar will be worth ZERO. Some people just have no clue how serious the world economic situation really is.
guinnesslover
7:57 pm on Sunday, September 30, 2012
Parking, parking, parking.
Hector Logan
10:41 pm on Sunday, September 30, 2012
Hopefully this gets better with 1-3 because 4-6 aren't solving any problems. Parking is a problem. Why would anyone want to go somewhere where the risk of getting a ticket is bigger than any reward available. The other problem is the BID. these clowns only care about themselves and their businesses and would never want to upset the delicate balance they currently have. DTR is a workplace. It's not a destination any more. You go there for court, the library or to fight some ridiculous notice you get from the township in the mail... that's it. Parking is not 100% the issue because there's a garage around the corner that sits 3/4 empty all year long because people are too lazy to walk 2-3 blocks to their destination. Other than that, good luck finding a spot. It will never be what it was or what you wish it would become. Even the events the BID hosts are ridiculous and unfun to visit. If it DID become a "hangout" spot, it would also become a spot for junkies and heroin addicts to rob cars and hold people up.
Downtown John
11:44 pm on Sunday, September 30, 2012
Here's the thing with Downtown Toms River, compared to the other downtowns that people are mentioning. There is no train here!!! Red Bank, Point Pleasant, Asbury Park, Bradley Beach, Manasquan, Long Branch, South Amboy, etc all has train stations. We are a little too far for NYC and a little too far from Philly, by car and who really wants to ride the bus. A lot of people here are comparing to Red Bank however Red Bank has NY money. Also, Red Bank started to cater to their financial firms years ago, which led to more high end stores and restaurants. Toms River can do the same. So many young professionals are moving to Toms River, I being one of them. However, a lot of my colleagues say the same thing, "There's no train there". How can the county seat have no train? Commuting by car to NYC is an hour and 45 minutes for me on a good day. If we can just get this MOM train line approved, TR would be in good shape, and so will downtown TR and other surrounding towns.
Downtown John
11:44 pm on Sunday, September 30, 2012
Downtown Toms River needs to be more cultural. There is no variety down there. Different ethnic restaurants would help (Japanese, Mexican, Italian, Portuguese and so on). Fill in those stores with cafes, bistros, brasseries, cantinas, micro-breweries, steakhouses, trattorias, oyster bars, Jewish deli, wine bars, etc. Perhaps, bringing different types of Americana restaurants like Chicago deep dish pizza, Philly cheesesteaks, Maryland crabs, New England seafood, southern BBQ, Tex-Mex or old fashion candy stores. You would need some more entertainment and fashion stores as well. Adding a theatre, much like the Count Basie or the State Theater and close off Washington St, much like Cape May did with their Washington Street Mall. Cape May rescued its downtown for posterity. They made a move in 1970 by closing Washington Street to traffic between Ocean and Perry Streets. They filled in the street with bricks, placed park benches everywhere, and planted the newly created walking mall with trees, shrubbery, and flowers. In the summer, I would have fireworks every Friday night, to draw families in. They have the water, much like the Navesink, but don't use it.
Downtown John
11:44 pm on Sunday, September 30, 2012
Also, take a walk along Cookman Ave in Asbury Park. I couldn't believe the transformation down there. If a once bankrupt town can do it, why can’t the Toms River Business Development do it. And lastly, hire a new Business Administrator/Planner for the town. Why does Brick get all these great new stores? Does the TR business administrator/planner not accommodate these companies, much like Brick does? Remember, businesses equal jobs and with 95,000 TR residents, I'm sure these would help many.
Hector Logan
12:14 am on Monday, October 1, 2012
again.. The TR BID. Biggest roadblock to progress in DTR. Brick gets the business because brick has more major thoroughfares and that's where those business want to be. Brick residents also did not fight major chain stores coming in like TR did and does, that's why they got them and we don't. If you build it they will come. If you turn down the building applications, they will go somewhere else.
careless fills
9:15 am on Monday, October 1, 2012
TR township has plenty of retail. It's just not downtown anymore. Just check out Hooper Av between Rt37 and Fischer Blvd.
Seriously?
1:43 pm on Sunday, October 7, 2012
The gay community (and their money) took over Cookman Avenue and Main Street in Asbury Park and revitalized it with businesses, restaurants, etc.
careless fills
9:25 am on Monday, October 1, 2012
Sadly, the cat is out of the bag for downtown. I'm not optimisitic. Over the last 40 years, the county has swamped the downtown area. After widening to five lanes, never mind the addition of the second bridge, Water street is unwalkable and uncrossable. Even the post office, which used to be on Washington until 1972 is gone, and so is the Community movie theatre, which exists only as a shell for other businesses.
bayway mike
7:33 pm on Monday, October 1, 2012
If it wasn't for the Courthouse, HS South, maybe Townhall and the Library, downtown Toms River would be a Ghost Town..It seems downtown is busy when various festivals occur or when the Car Show is here..
Caroll
11:17 am on Tuesday, October 2, 2012
As a lifelong resident of downtown it pains me to see it now. I work downtown, but the parking is a big problem. Would it be possible to make Washington St. oneway and set up diagonal parking? The parking authority would have even more cars to ticket~
And hopefully they don't raise the rates on the newly renovated garage.... in fact, if they would lower the cost for the bottom level to .25 for 8 hours, more staff would park down there allowing for more visitors to park up on the top level. Which would actually bring in more money for the Parking Authority because people who come for less than an hour would free up that space for another patron... you could feasibly take in $1.00 an hour per spot or more if people are just running in and out of Town Hall.
Seriously?
1:41 pm on Sunday, October 7, 2012
Oh boy, just what Downtown needs -- an arcade. So the local drug dealers can sell their wares to the kids cutting high school to zone out on pinball on Washington Street, right in front of the courthouse. Basically it's what happened at the mall many years ago when they put an arcade where Applebees is now.
The rents are too high (even Capones is cutting back its space), the traffic is lousy and the parking still stinks. The lawyers who go to court or work down there usually go to the Office Lounge for lunch, and the high school kids who have cars drive down to the WaWa on Route 37. There is too much retail in other areas of Toms River for any franchise (such as Starbucks) to think of moving downtown.
I really don't hold out much hope of a "revitalization" of the downtown area anytime in the near future.