Toms River has been asked to go pink in May to raise awareness for the importance of annual mammography screenings.
Meridian Health Director of Marketing Tria Deibert spoke before the Toms River Township Council last week to urge residents, businesses and officials to get involved.
"We really would love for Toms River to become 'Pink River' in the month of May," Deibert said.
The goal of the awareness effort is to encourage woman ages 40 and up to have breast cancer screenings, as well as to raise money to help the underprivileged have checks, according to Merdian Health.
"It's a worthy cause and I'm sure that we'll be able to do that," said Mayor Thomas Kelaher.
A kick off meeting for the 2013 event will be held at 6:30 p.m. on Thursday, Feb. 28, at the 8 Robbins St. Townsquare Media office. Those interested in attending are asked to contact Marian Haase at 732-962-7493 or MHaase@meridianhealth.com.