Americans are used to watching telethons for desperate and needy people around the globe.
On Friday, a one-hour live benefit telethon featuring superstar guests will raise money for an issue close to home: the victims of Superstorm Sandy.
Christina Aguilera, Jon Bon Jovi, Billy Joel, Bruce Springsteen and Sting headline the event. “Hurricane Sandy: Coming Together" airs from 8-9 p.m. on NBCUniversal networks.
The Huffington Post reports that money raised will go to the Red Cross to help surivors with the baiscs – medical care, shelter, food.
The live telethon will be hosted by NBC “Today” anchor Matt Lauer, and broadcast from the NBC studio at 30 Rockefeller Plaza.
The following channels will air the show: NBC, Bravo, CNBC, E!, G4, MSNBC, Style, Syfy and USA, or watch the livestream on NBC.com.
How to donate
To donate, you can visit www.redcross.org, call 1-800-RED-CROSS or text the word REDCROSS to 90999 to make a $10 donation.