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H&M Store Coming to Ocean County Mall

Only location in Ocean County

With only about 200 locations of fashion-forward retailer H&M in the United States, the newest one will open in Toms River next month with an Ocean County Mall store.

An area next to Old Navy in the Ocean County Mall is being revamped for H&M, and representatives from owner Simon Property Group said the store should open in June.

According to H&M, the Swedish-based company has more than 2,300 locations around the world. That includes stores at the Freehold Raceway Mall and Monmouth Mall, and 10 other New Jersey locations.

H&M's opening, slated for mid-June, coincides with the reopening of a fully remodeled Old Navy in the JC Penney wing of the Ocean County Mall.

Peter Lembo, general manager for Ocean County Mall, in a press release announcing the addition of H&M, said the retailer further establishes the mall as a shopping center aligned with current trends.

“Ocean County Mall has been steadfast in its approach to bring in the most current and sought-after retail concepts to pique the interest of our loyal patrons,” said Peter Lembo, general manager for Ocean County Mall in a press release. “We are pleased to extend these latest offerings to our shoppers to enjoy during the upcoming summer season and beyond.”

The H&M store will offer 17,000 square-feet of the fast-fashion concept the retailer is known for; that is, showcasing fashions that highlight just-announced runway trends.

The retailer features a "broad array" of fashion lines for men, women, teenagers and children, according to Simon. H&M also carries footwear, accessories and its own brand of cosmetics.

The Ocean County Mall most recently added Famous Footwear to its roster of stores, and the addition of H&M means the line-up of retailers now includes everything from Gap to Coach to Sears and Forever 21, totalling more than 100 vendors or storefronts at the Toms River mall. However, the mall continues to have vacancies, such as the Friendly's and former spots, while outside the mall there are plans to add a .

The fully remodeled Old Navy, encompassing 16,000 square feet, is also expected to host a grand re-opening after its construction is complete this month. The store has been open throughout the remodel.  

DaveL May 22, 2012 at 03:18 PM
The Ocean County Mall tries to bring stores in, but they are often smaller versions with less offerings than their siblings in other malls. The Macy's in OC Mall is the worst ever, it is so outdated (nothing changed since Bamberger's opened the location in 1976) and has 50% of the merchandise Monmouth or Freehold has. I always find Sears to have good clearance on bedding and such. As for the food offerings, it is abysmal at best. Yes, they lost Benihana, El Chico, and Friendly's to conditions outside their control. But the food court should have been planned better, rather than an afterthought when it opened in 1996. 4 Stores with no seating, really? If the mall manager was smart, he would revamp a new food court in the old Benihana/El Chico area with 8 units and give people a real choice. You can pay $5 for a slice of pizza, get horrible Chinese food, or $10 salads at that Everything Yogurt place which is a mystery as to how it is still open- I never see anyone eating there.
Shelly May 22, 2012 at 03:36 PM
I think malls in general are dinosaurs. They may have been an innovative idea in the late 60s and into the 80s, but not anymore. I guess it's Karma. The Internet has done to the malls what the malls did to "main street shopping." People will always shop at Walmart and certain big box stores, but the age of the mall is over. People will shop online or search out unique specialty stores.
1stcav May 23, 2012 at 12:46 PM
I new that cutlery ( Knives ) store wasn't going to make it with there prices , the dollar store has junk and I don't know how they can afford the rent.El Chico was terrible food, only the drinks were good, not fantastic.Never went in Bennihana , as there are so many Asian places in TR , as well as Italian...everywhere, not any equal to up north Essex Co. ) or west like Trenton pizza..We have to play with the cards we are dealt or travel for better stores , food and services...
Smot Revir May 23, 2012 at 12:51 PM
Hey 1stcav,Did you really think we didn't know what cutlery was,is that why you added knives ?
onthecuff May 25, 2012 at 09:10 PM
I am laughing at your comment, only because I remember when the Paramus Park Mall rocked. I have not been there since I was a kid, but it is funny how many people travel to Bergen County to shop at that mall.... :-). I am not a huge fan of the OC Mall, the only store that I shop in over there is JC Penneys. I find that the Pennys in OC has more of a variety then the Freehold Mall. But very true with the kids roamin at night....


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