Relocated Business Asks Patrons to Shut Up and Eat

Water Street eatery moves to Main Street

The owner of a relocated business on Main Street can often be seen serving French toast in her pajamas.

The purveyors of Shut Up and Eat! have moved into the old Friendly's location at 804 Main St., next to Cherry Lane Day Care. Complete with a friendly staff, interesting scenery and out of the ordinary menu names, Shut Up and Eat! made the decision to move away from it's former Water Street location for various reasons.

Owner Anne Gauthier said the move is best for the business. "It’s a bigger spot," said Gauthier. "Better location, too." 

Gauthier, who has been in business for six years, said the restaurant will live up to its motto at the new address. "It's home. It's comfort. Nothing beats home cooking and nothing beats comfort."

In addition to their home-style menu and atmosphere Shut Up and Eat! employees come to work in their PJ's. "I wear pajamas to work because my mother and father never served food in a tuxedo shirt and khakis," Gauthier said.

The Main Street building was abandoned for several months after Friendly's left. During the last few months Amy's Omlette House was scheduled to move in, but plans to open fel through a few months into the renovation. Gauthier and her workers moved in recently and designed it to resemble their previous location.

Jody Alessandrine, executive director of the Toms River Business Development Corporation, said Main Street "is a better location. It's better for the walking and driving traffic, and its pretty much what they thought to be a better opportunity for them.

"They weren't getting a lot of office traffic and walk-in business (on Water Street)," Alessadrine said.

Downtown Toms River will see a few new businesses soon. "There's a gym opening up on Main Street, on the 100 block, a new candle shop and a new bath and body store going in on Washington Street and of course the new Traco Theater," said Alessandrine.

Shut Up and Eat! is open seven days a week from 6:30 a.m. to 2:30 p.m. for breakfast and lunch, and dinner is served from 2:30 to 6:30 p.m.

According to Gauthier, a big seller on the breakfast menu is strawberry chocolate chip cream cheese stuffed French toast. Daily fresh fruit and a wide assortment of different juices also are included on the breakfast menu. Individual meatloaf, chicken pot pies, pot roast and stuffed burgers are on their dinner menu and invoke a feeling of home cooking, she said.

Meals are a great value if patrons come dressed comfortably; very comfortably.

"You get 13 percent off if you wear your pajamas," Gauthier said.

The restaurant can be reached at 732-349-4544.

Barry Fleckmann December 09, 2011 at 03:17 PM
A thirteen percent discount? They serve food in their pajamas? Let me guess, THIS is a quirky kind of a place, right? Definitely NOT IHOP. Maybe I'll check it out when I return to Toms River (from my present Florida) in the spring. Then again, maybe not.
concerned citizen December 09, 2011 at 03:18 PM
Mattie...just because someone wears a uniform doesn't mean they have showered or are clean. They don't PREPARE the food, just serve it. I for one HATE getting dressed To go out to eat and I think this place has a unique idea! I know I will try it....IN my PJ's
Gino De Lucia December 09, 2011 at 03:29 PM
Stop being such a bunch of wusses; it's a relaxed atmosphere & if the people handling food there weren't clean people, the Health Department would surely be all over their butts!
SmackieJackie December 09, 2011 at 03:44 PM
Sounds great! Can't wait to go there for breakfast in my pjs!
Mattie December 09, 2011 at 04:21 PM
You are absolutely right, and I have never gone back to places where I noticed the wait staff had raggedy chewed fingernails, or chipped fingernail polish, dirty hands, or kept pushing their hair back (or playing with it) and then sticking their hands all over my plate or putting their fingers into my cup/glass as they carried it to the table... Hey, I admitted I was weird. Can't help it I just notice these things. And if you ever saw the kitchen /cooking areas of MOST restaurants, diners etc, you'd be shocked at how 'not too clean' it is and what goes on back there. I mentioned I don't eat out very much, didn't I? :-)
Mattie December 09, 2011 at 04:26 PM
I'll probably try this place some day soon.... I'm sure the food is good (I've heard from people that it is!) and I'm not trying to say the place is sub-par or dirty... only that I personally have a "thing" about the whole PJ's as a uniform situation. It's only me. Not disparaging on Shut Up and Eat itself.
Randal Graves December 09, 2011 at 06:11 PM
I sleep naked so if I come in naked do I still get my discount?
. December 09, 2011 at 06:59 PM
I agree with that about the pajamas as a uniform but I also know that I would never go out in my pajamas, discount or not! You know that people there have to be just getting out of bed and going for breakfast. If you want to do that, go to a drive thru!
Mattie December 09, 2011 at 07:26 PM
LOL Might depend on what you look like! ;-)
samyl86 December 09, 2011 at 08:19 PM
I heard the reason they moved was because they didn"t pay their rent and got evicted. It makes sense because they were in the Kmart plaza previously and that is a high traffic area. Why so many moves is 6 years? Very curious! Let's see how long they last in this new location!
Scott B., Sr. December 09, 2011 at 08:45 PM
I casually wear my p.j.'s and slippers out all the time so its a perfect fit for me. Hey, it either appeals to you or it doesn't . Definately worth checking out at least once if its convenient enough. Six years in business, something must be right......
samyl86 December 09, 2011 at 09:10 PM
4 locations in 6 years is suspicious...... They originated on Hooper Ave next to Rand's and heard they got evicted from there too! People who lack ethics usually have no problem using sub par quality food and preparation techniques! I wouldn't take my chances.....
Tired of the status quo December 09, 2011 at 10:35 PM
Please let us know when you are going. We will make sure to pack the place! I am sure that they would still give you a discount!
Project Bluebeam December 10, 2011 at 01:04 AM
So which location did you get fired from?
Mr. ? December 10, 2011 at 01:05 AM
Wrong there Samy! They left the Rands Plaza because of a family partnership that went bad. The Kmart shopping center was not a good location as the traffic goes to Kmart and not there to eat. The location on Water Street by the US Post office was in hopes of getting downtown business which never came to fruition, probably because there is very few real businesses in TR downtown and the location was off the beaten path. When the Friendly's location opened up, the owner simply took a good opportunity to move in a more upfront a centrally located area. The food is great, and so is the staff! I used them to cater a very large summer barbecue and party I had, and my guests were thrilled! So Samy, forget your "people who lack ethics" crap! Go find some ethics yourself. Why would you write such comments of someone in their own business making a living?
samyl86 December 10, 2011 at 01:31 AM
Just a well informed citizen who works within the court system and happen to hear of this place. Do I really have the verbiage of a food worker? Especially one who would wear pajamas while serving food in a public place. The public relations crew, including yourself, can spin it anyway they want to make us believe that this time it's gonna be different. Only time will tell! By the way," Mr. ?", you seem too close to the owner and business to give a equitable review and resorting to foul language only proves my point that you are emotionally invested is this entity.
Gino De Lucia December 10, 2011 at 01:41 AM
Some of you still are still sounding like a bunch of wusses!
Mr. ? December 10, 2011 at 02:16 AM
Wrong AGAIN there Samy! Just been having good meals there for a long time! And yes I did get to know the owner of a business I enjoy patronizing. And foul language? You mean telling you, your comments are crap?...when you insult people with your "verbiage" that you think you have, but food workers don't? And its not "foul" when you make a comment "these people who lack ethics" ? I corrected you on the "suspicious" location changes of Shut Up And Eat with their history. And so your "just a well informed citizen who works for the court system" that I thought I should correct so you can be that "well informed citizen"
skizma December 10, 2011 at 11:49 AM
Project Bluebeam December 10, 2011 at 03:33 PM
So people employed in the food service industry are stupid? Illiterate? Wow, talk about being ill-informed! Are you aware of the fact that we are in the midst of a recession? Are you aware of how many recent college grads work in the food service industry? Are you aware that many restaurants are family owned and operated? You sir, are a bigot.
Gino De Lucia December 10, 2011 at 03:50 PM
Note to Project Bluebeam: Instead of "bigot", "Moron" would be more applicable in this case!
samyl86 December 10, 2011 at 04:55 PM
Didn't intend to get into a spitting contest with y'all. I guess only time will tell who is the better judge of character! Let's see how long this FINE establishment lasts in this location. :)
I ❤ N.J. December 10, 2011 at 04:56 PM
If you haven't been there, don't make a judgement until you have. The place is very unique, the staff is very friendly and after your second visit or so, they remember your face & name. Their previous location in KMart plaza was not laid out well for a restaurant, it was a small space. They moved to the down town spot by the Post Office, but I could see if they didnt get a lot of business because it was not seen from the street so only regulars would know exactly where to find it. The location they are at now I believe will be very good for them. It's a much better location and the space is much bigger & laid out better over all. The food is fresh & very good and not the same 'ol same 'ol as you'll often see at other local diners. It's a refreshing place to go.. especially if you like to switch it up every once in a while. But please, let me reiterate, "Don't knock it until you've tried it". :-)
mf911 December 10, 2011 at 06:32 PM
Hey Samy! If you 'work' in the court system then you are proving that you are not well-informed. Don't continue to showcase your ignorance by posting things that are not true. The previous response is correct...the Rand's location was a family matter that had nothing to do with anything other than that dispute. The K-Mart location was 1) a terrible location (go ask the new owner) and 2) not renewing a lease when it was up for renewal. As for downtown (Water Street), if you knew anything at all, you would understand the situation. If you are somehow related to that landlord, you have my sympathy! As for those of you and your ridiculous dialogue about the uniform...it is just that - a uniform! Having spent close to 40 years in the foodservice industry, there is nothing wrong with creating an identity that is different. Would you all feel better if they were dressed like Hooter girls? Or, the way Friday's used to dress their employees with various things hanging off their uniforms? Perhaps you like the faux-formality of tuxedo shirts and black pants in your typical diner. If pajamas are offensive to you, I can't imagine what else gets your goat. Samy, you sound like someone who has an axe to grind...grow up!
Ken G December 10, 2011 at 06:36 PM
Hey guys...it's a restaurant...not Washington. Lets keep it that way and just try the place out. Dont attack each other over a restaurant of all things
Robin December 10, 2011 at 09:14 PM
I'll be there in my jammies and SHAME ON YOU samy....to purposely and publicly bash a small business trying to make it in our shitty economy-if you do work in the court system-you have no business airing peoples confidential circumstances because you were privileged to hear anything. I hope your boss see this and that you have a confidentiality clause that will put you on their curb begging for a meal from them.
mf911 December 10, 2011 at 10:21 PM
Tom n January 08, 2012 at 05:19 PM
Well, like they say it is always the disgruntled employees who have something negative to say. Go figure she is still in business after 6 years making money, and look 6 years later your still complaining about it. That to me shows who has the lack of ethics. Ever think maybe she just hit a patch of bad luck as she was growing and getting started? I can tell you this I was in there last Saturday and had to wait for a seat to get food for 5 minutes. That to me is a good sign that the place must be doing something right.
connie April 30, 2012 at 05:58 PM
This place is an awesome place to eat, the food is excellent and the staff and owner are friendly and great. The pajamas are an added bonus, i for one love the concept of being home, eating breakfast in my pjs and being served in them as well, it's not a five star gourmet restaurant, it's breakfast people, and good breakfast at that, I'm going for mothers day and everyone should go too and bring your moms, wear your pajamas and get your discount, laugh, enjoy, and shut up and eat.
Jules August 25, 2012 at 07:16 PM
Never heard of this place, but my daughter went this morning with a friend and her family and LOVED IT!! We will definitely be checking it out~ and how fun for my girls to be able to go in their PJ's! (don't worry, I will make sure they shower and brush their teeth first, like any other day!) I am looking forward to it!!! ;)


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