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New Scotch Plains Pub Needs a Name: Got An Idea?

SP residents Michael Brennan and Joe Mortarulo are putting the finishing touches on their new Park Avenue pub and they need Patch readers to help them come up with a name.

Two years ago, five Scotch Plains-Fanwood High School graduates agreed that they needed to build a place for family and friends to gather in town. Six weeks from now, this "class act" will merge their considerable talents for the July 4 opening of a new Irish pub in town. 

But before they can open the new spot at 450 Park Avenue, they need to find a name to place above the door. So to help inspire the community feel they're seeking, co-owners Michael Brennan and Joe Mortarulo want you to vote in the poll to decide what to name Scotch Plains’ newest pub. 

“A lot of people go to Westfield or Cranford to find a restaurant where they can have a drink at the bar and eat with their families,” Mortarulo, who owns Sweet Waters Steakhouse in Westfield, said. “Here is an opportunity to keep those customers in the community.”

Brennan, SPFHS class of 1988, noted that he bought the Scotch Plains liquor license five years ago, but was waiting for the right spot to open up. Together with classmates John "Skip" Brandli and Joe Mortarulo, the team came up with the vision for the pub after .

Fellow classmate Anthony Leone of LCD&K Construction signed on as the developer and owner of the property. Mike Kobliska, Class of 2002, has agreed to be the executive chef of the restaurant.The pub will seat 60 in the dining area and 30 in the bar. In addition, the building features eight apartments above the restaurant. 

“It seems like just yesterday we were all cutting math class,” Brennan said. “It’s great to have a history with your business partners – to know that they’re a good person with a good work ethic. It brings a totally different sense of accomplishment when you finally find success.”  

Mortarulo went on to explain that pub wants to actively work with local business owners, such as John’s Meat Market and vendors from the local farmer’s market to locally source the food served at the restaurant. The restaurant will serve a little bit of everything including, traditional pub food, Mexican food, and fresh fish.  

“We wanted to create a place where you won’t have to spend a crazy amount of money to feed a family of four,” Mortarulo said.

As lifelong residents of Scotch Plains, the two owners acknowledged that Scotch Plains and Fanwood have experienced a notable transition, as locals travel in larger and larger numbers to nightlife destinations Flannery’s Pub, Vienna 60 and the Stage House Tavern.

“As a business owner, I embrace competition.” Mortarulo said. “Having such a well-established nightlife presence in downtown will bring more customers into our pub. People like a change of flavor.”

Brennan also took Patch on an exclusive tour of the eight apartments above the restaurant, developed by Leone. Each of the 2 bedroom – 1 bathroom apartments are between 800 and 1100 square feet and are finished with hardwood floors, wood cabinets and stainless steel appliances. There is also a washer and dryer in each apartment. The apartments will be prices between $1,800 and $2,200 a month. Click on the photo gallery to see more.

The new Park Avenue pub will open seven days a week at 11:30 a.m. The restaurant will close from 3 to 5 p.m. and close for the night at 11 p.m. and the bar will stay open until 2 a.m.  Parking will increase behind the building to a total of 24 spaces with free municipal parking in the municipal lot next door.

“This is a great opportunity for Scotch Plains to become a destination for nightlife,” Brennan added. “With the help of some forward thinking business owners, we can create an atmosphere like Hoboken where people walk between three or four bars. You just can’t do that in Westfield.”

For the next week, Patch readers will have the exclusive opportunity to choose the new pub’s name by voting in the poll below. To protect the integrity of the voting process, please only vote once. Don’t forget to share this opportunity with your Facebook friends by clicking the “recommend” button at the top of the story!

atcrazy May 21, 2012 at 05:14 PM
I hope they offer microbrews at Darby Road! Dogfish Head, Flying Fish, etc.
Willamina Rudd May 21, 2012 at 05:41 PM
I like Darby Road or The Darby Road Pub. I think it's great to include the history of our town in a new establishment.
Alan Payne May 25, 2012 at 01:35 AM
Seeley's after Seeley's family AKA Seeley's POND
Sean Kiernan August 01, 2012 at 02:01 AM
Please pour the Guinness well if your a irish bar, the best pint in Scotch Plains is in Vienna 60 as its in a can! Too many bar staff here dont know how to pour a Guinness, get that right and I will be in plenty!
Kaydubs August 31, 2012 at 10:20 PM
In response to the idiot called "hairy balls" first of all you are obviously not even smart enough to put a comment that we could understand....lets hope YOU dont procreate!!

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